Summer Online

Introduction to Public Relations

JOUR 270--Three Quarter Hours

Patricia Cambridge
Scripps Hall 228
Ohio University--Athens Campus
(740)593-0899
cambrido@ohio.edu

Please refer to the complete final course syllabus available on the course Website once the course begins.

Course
Description

Provides an overview of public relations, its history, development, practice, and application. Surveys techniques, strategies, and tactics used by public relations practitioners.

Prerequisites

Prerequisites: SOPH OR JR OR SR.

Methods of Course Instruction

Blackboard course content, email submissions, textbook readings.

Course Objectives

To familiar students with the principles of public relations.  This is the foundation course and, therefore, focuses on the theories governing public relations practice.  At the end of the quarter, students should understand:the role and functions of public relations in modern society;

  • the history of public relations;

  • ethical and legal considerations for public relations practitioners;

  • theories and methods governing public relations practice; and

  • the application of public relations strategies in various settings.

General Course Requirements

Weekly writing assignments.

Materials

Required

Seitel, F. P. (2007). The practice of public relations (10th ed.). Upper Saddle River, NJ: Pearson Prentice Hall.


Note: The books for the course are in stock at College Bookstore, (740) 594-3505. Click here for online ordering.

Exams
Requirements

None

Call the Ohio University Online Staff at 1-888-551-6446 if you have questions about this course or the enrollment process.


Call the education counselors the division of Lifelong Learning at
(740) 5932150 if you have questions about Ohio Degree Opportunities.